Synapse is framed after the biological term of the same name, best
defined as a small gap separating neurons. Information from one
neuron flows to another neuron across aÂ synapse, filtering out
unnecessary and unimportant background stimuli.
We view data as stimuli, we wanted a system that would filter out
unnecessary data (stimuli) before it reaches our server (brain) which
would have otherwise have used up precious server resources to
analyse and discard the unwanted data.
The name synapse truly represented the function we required it for.
Synapse scales up real time optimisation. It applies cloud based artificial
intelligence within user interface to optimise recommendations. This reduces
server load while enhancing user experience.